Chicago Transit Authority Ghost Trains Concept Campaign

What's the worst part about getting ghosted? The emotional cruelty?

That sensation that you're powerless? The difficulty to move on?

You know the feeling. We all do. The app says arriving. You run three blocks, fumble for your Ventra card, scurry down the stairs, and get ready to board. But then, well, the train just doesn't come. You shoot a glance up at the train tracker, and its status is gone, just like that.

What if you could get some closure? What if you knew a train was going to ghost you before it happened?