Android Go Green Concept Campaign

Android has long been lauded for its customizable software, intuitive OS, and variety of choices. And yet, iPhone dominates the Smartphone marketplace in the U.S. Its users, particularly Gen Z, prefer the Apple device for simpler reasons: its simple UI, cultural relevance, and blue iMessage bubbles. This campaign plays with the latter rationale, as Android tries to break a generation of their brand loyalty and convince them to join the other side.