The Cartier Tank: 100+ Years of Timeless Style Concept Campaign

The Cartier Tank is my favorite watch. One day, when I can afford it, I will own one. For now, I’ll just keep dreaming. This is not an unpopular fashion take. It’s one of the most iconic dress watches ever. Princess Diana, Muhammad Ali, and Ralph Lauren – all well-known wearers of the Tank – would agree. So would Andy Warhol, who famously once said, "I don’t wear a Tank watch to tell the time. Actually, I never even wind it. I wear a Tank because it is the watch to wear!"

Remarkably, the watch never seems to go out of fashion, and it’s undergone very little change since its introduction, which deserves some recognition. This original design is still catapulting it into the future, some 100 years later.